Webloyalty

Webloyalty in the News

United Online, Inc. to Offer Customers Savings and Rewards Through WebLoyalty.com Marketing Agreement

WOODLAND HILLS, CA (Sept. 7, 2005) - United Online, Inc. (NASDAQ: UNTD), a leading provider of consumer Internet subscription services, today announced the completion of a marketing agreement with webloyalty.com, a leading provider of online marketing and subscription services. This continues webloyalty.com's multi-million dollar agreement with Classmates.com through mid-2007 and expands its offering of savings and rewards to reach customers across other United Online Internet subscription services, starting with its popular Web hosting businesses.

"We are pleased to continue webloyalty.com's successful relationship with Classmates.com and expand our marketing initiatives to include United Online's network of popular Internet subscription services," said Richard Fernandes, CEO and founding partner of webloyalty.com. "United Online, with its extensive United Online Advertising Network, delivers targeting and scale, enabling webloyalty.com to offer savings and rewards to millions of potential customers."

"After evaluating the leading marketing services companies, we have chosen to continue and expand our relationship with webloyalty.com due to the consistent results demonstrated throughout its four-year relationship with Classmates.com," said Michael Mathieu, senior vice president of the United Online Advertising Network. "At United Online, we are always looking at ways to make the experience for our millions of users relevant and valuable, and we believe that webloyalty offers them products and services that they will find very useful."

High-value membership services from webloyalty.com, including www.reservationrewards.com, www.shopperdiscountsandrewards.com and www.travelvaluesplus.com, reward customers with substantial discounts and savings. United Online joins webloyalty.com's roster of more than 95 clients, including e-commerce companies Lillian Vernon, Time-Life and Redcats USA, operator of leading catalogues such as Chadwick's, Lane Bryant, and Brylane Home.

About webloyalty.com

Webloyalty.com (http://www.webloyalty.com) is one of the leading online subscription and marketing services companies providing customized programs to e-commerce, travel and other fee-based businesses. Through its range of innovative Internet products, webloyalty.com enables its clients to generate new revenues and increase repeat purchase rates while offering their clients' customers a range of subscription services in a credible and trustworthy environment. Founded in 1999, in response to the emerging needs of e-commerce companies, webloyalty.com has a client roster of over 95 companies. Since its inception, the company has been dedicated to marketing responsibly on behalf of its clients to their customers by offering a new model of customer-friendly subscription services. Today, over 1.4 million online subscribers enjoy savings and protection from webloyalty.com's services.

About United Online

United Online, Inc. (Nasdaq: UNTD) is a leading provider of consumer Internet subscription services through a number of brands, including NetZero, Juno and Classmates. The company's services include Internet access, accelerated dial-up services, premium email, personal web hosting, domain services, photo sharing services and social-networking. The company's access services are available in more than 8,200 cities across the United States and in Canada. United Online is headquartered in Woodland Hills, CA, with offices in New York City, NY, Renton, WA, San Francisco, CA, Orem, UT, Munich, Germany, Järfälla, Sweden, and Hyderabad, India. For more information about United Online and its Internet services, please visit http://www.untd.com.

Press Contacts:
webloyalty.com:
Danielle Richichi
Edelman (for webloyalty.com)
(212) 819-4804
danielle.richichi@edelman.com

Classmates.com
John Uppendahl
(425) 917-4933
john.uppendahl@classmates.com

United Online, Inc.
Liz Gengl
(818) 287-3076
pr@untd.com

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