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Webloyalty Expands Reservations Rewards Program

Popular Subscription-Based Entertainment and Travel Protection Benefits Program to Serve Canadian Customers

NORWALK, CT, April, 26, 2006—Webloyalty a leading marketing services company, today announced the expansion of its most popular subscription-based program, Reservation Rewards, to serve Canadian customers.

Canadian customers of leading U.S. and Canadian based e-commerce, travel and other subscription based businesses will now be able to take advantage of the benefits offered through Reservation Rewards, an entertainment and travel protection program. Four of Webloyalty's largest U.S. clients have already launched Reservation Rewards to their Canadian customers, providing them with valuable savings and other benefits.

The program offers significant discounts at top attractions, restaurants, retail stores and service providers. Other benefits include discounts of up to 50 percent on movie tickets, hotel over-booking protection, baggage delay and loss protection, travel delay protection and 24-hour road and tow protection, among others. As with other Webloyalty programs, Reservation Rewards is seamlessly integrated with the retailers' site allowing the client to offer their customers a valuable reward for their purchase.

According to market research firm eMarketer, online shopping in Canada will grow more than 20 percent annually over the next five years with more U.S. retailers and Internet companies moving north to seek growth opportunities. eMarketer projected that Canadian consumers will have spent CAD 4.6 billion on products and services (including travel bookings) over the Internet in 2005 -- an increase of 23 percent over 2004. With annual sales growth in excess of 20 percent, eMarketer expects the market will be worth a projected CAD 8.3 billion by 2008.

"With increased growth in Canadian e-commerce traffic, it is important for our clients to give their Canadian customers the same great benefits we provide to their customers in the U.S.," said Rick Fernandes, CEO and founding partner of Webloyalty. "The ability for us to offer entertainment and travel protection benefits to Canadian customers is unique in our industry and offers the opportunity to serve our clients better while expanding our customer base. We are committed to responding to the needs of our clients and delivering valuable benefits and discounts to their customers across North America."

Webloyalty will be exhibiting at the ad:tech San Francisco conference April 26-28, 2006 being held at Moscone Center and discussing this program as well as many others. For more information, please visit the Webloyalty booth at ad:tech San Francisco (Booth #5754).

About webloyalty.com

Webloyalty is one of the leading online subscription and marketing services companies providing customized programs to e-commerce, travel and other fee-based businesses. Through its range of innovative Internet products, like Reservation Rewards, Webloyalty enables its clients to generate new revenues and increase repeat purchase rates while offering their clients' customers a range of subscription services in a credible and trustworthy environment. Founded in 1999, in response to the emerging needs of e-commerce companies, Webloyalty has a client roster of more than 100 companies. Since its inception, the company has been dedicated to marketing responsibly on behalf of its clients to their customers by offering a new model of customer-friendly subscription services. Today, over 1.6 million online subscribers enjoy savings and protection from Webloyalty's services. Most recently, Webloyalty was named the fastest growing technology company in Connecticut, finishing first in Deloitte's prestigious Technology Fast 50 Program for Connecticut, and finished No. 8 on the 2005 Deloitte Technology Fast 500, a ranking of the 500 fastest growing technology companies in North America.

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