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FANDANGO SELECTS WEBLOYALTY’S CHECKOUTFREE PLATFORM AS AN ALTERNATIVE PAYMENT METHOD FOR MOVIE TICKETS


NORWALK, CT, May 27, 2009 – Webloyalty.com (www.webloyalty.com), a leading provider of incremental revenue for online businesses, today announced that Fandango, the nation's leading moviegoer destination, selected Webloyalty’s CheckoutFree platform as its solution of choice to help increase purchase conversion rates. CheckoutFree is the platform developed by Lift Media, a company acquired by Webloyalty in June 2008.

Designed for e-commerce companies, CheckoutFree can also help minimize site and shopping cart abandonment and provide an alternative method of paying for goods and services.

"Fandango keeps its customers at the center of everything we do," said Fandango CEO Chuck Davis. "The CheckoutFree platform provides us with an innovative way to help our customers with alternative, value-added methods of paying for movie tickets – just in time for the summer blockbusters."

In a survey of U.S. consumers who recently made a considered purchase, Forrester Research calculates the percentage of consumers who started their research online, researched the product online only and then went on to make a purchase to be 23 percent ("How Consumers Actually Shop for Retail Products Across Channels," May 2008).

Webloyalty’s CheckoutFree platform helps minimize site and shopping cart abandonment by enabling consumers to make purchases for free, or at significant discounts, if they agree to try or purchase just one of the hundreds of products and services offered by Webloyalty’s advertisers. In addition to capturing abandoned sales and elevating purchase conversion rates for online merchants, the solution also benefits consumers with buy-one-ticket-get-one-free purchase options and advertisers with help in securing new, high-value customers.

"Webloyalty is glad to expand the scope and depth of our relationship with Fandango to include our CheckoutFree platform,” said Rick Fernandes, CEO and co-founder, Webloyalty.com. “Through CheckoutFree, Webloyalty is providing a solution that helps e-commerce companies generate incremental revenue while providing consumers with a creative solution for making purchases."

About Webloyalty

Webloyalty.com (www.webloyalty.com) provides more than 150 e-commerce sites with solutions for generating incremental revenue by driving traffic, minimizing site and shopping cart abandonment, offering alternative payment methods, cross-selling additional merchandise and encouraging repeat business. Headquartered in Norwalk, Connecticut, Webloyalty has more than 475 employees in 8 different locations across the US and in Europe.

Additional information on Webloyalty is available at www.webloyalty.com (www.webloyalty.com). Details on the company’s community outreach efforts are available at Webloyalty.org (www.webloyalty.org). For customer service inquires, please contact 1-800-732-7031 or customerservice@webloyalty.com.
Press Contact:

Beth Kitchener
Webloyalty
Tel – 203-295-2624
Email – beth.kitchener@webloyalty.com

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