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WEBLOYALTY APPOINTS A CHIEF FINANCIAL OFFICER

NORWALK, CT, November 21, 2008 – Webloyalty (http://www.webloyalty.com), a leading provider of incremental revenue for online businesses, today announced the appointment of Bart Catalane as chief financial officer and member of the senior management team. Reporting to CEO Rick Fernandes, Catalane will be responsible for expanding and streamlining financial systems, helping to integrate the operations of two recently acquired companies and facilitating the company’s capital raising, treasury, tax and merger and acquisition activities.

"Bart brings extensive financial, operating and acquisition experience to Webloyalty as well as a broad and deep understanding of Internet and media companies - all of which will be assets in executing our growth strategy," said Rick Fernandes, CEO and founder, Webloyalty.com. "We are delighted Bart has joined Webloyalty."

"Webloyalty is a fast growing company with a strong management team. I am excited to be a part of it. The continued momentum of global e-commerce combined with the unique value proposition that the company offers its clients are major advantages that should drive our business expansion for many years to come," said Bart Catalane.

Bart comes to Webloyalty.com from LIN Television Corporation where he served as CFO of that public company which, through its 29 television stations and Web sites, reached an average of over 10 million households per week. Prior to LIN, Bart was President and COO of Ziff-Davis Media where he helped to diversify and grow the business online and turn the company from a $45 million loss to a $20 million profit within 2 years. Bart also held various prior senior management and CFO positions with companies including TMP Worldwide and Capital Cities/ABC’s Television and Radio Broadcast Divisions. Bart began his career working as a CPA and staff auditor for Coopers & Lybrand in New York City.

Bart received an MBA with High Distinction from Babson College and a BS in Finance from Fairfield University.

About Webloyalty

Webloyalty.com provides more than 150 e-commerce sites with solutions for generating incremental revenue by driving traffic, minimizing site and shopping cart abandonment, offering alternative payment methods, cross-selling additional merchandise and encouraging repeat business. Headquartered in Norwalk, Connecticut, Webloyalty has more than 450 employees in 8 different locations across the US and in Europe.

Additional information on Webloyalty is available at www.webloyalty.com. For customer service inquires, please contact 1-800-732-7031 or customerservice@webloyalty.com.

Additional information about Webloyalty is available at http://www.webloyalty.com. For customer service, please contact 1-800-732-7031 or customerservice@webloyalty.com.

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